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Student Publications & Presentations

Spring Commencement with Student at graduation.

Student Impact

PhD in Business Administration Student Scholarly Publications

  • Hopkins C. D., Ferrell, O. C., Ferrell, L. K., Hopkins, K. A., & Merkle, A. C., (2020). Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class. Marketing Education Review, 30(4), 236-251.
  • Howard, M. C. & Cogswell, J. (2019).  The left side of courage: Three exploratory studies on the antecedents of social courage.  The Journal of Positive Psychology, 14(3), 324-340. 
  • Howard, M. C. & Cogswell, J. (2018).  The 鈥渙ther鈥� relationships of self-assessed intelligence: A meta-analysis.  Journal of Research in Personality, 77, 31-46.
  • Howard, Matt, Chad Marshall, (Accepted for Inclusion).  Virtual Reality Training Programs, In R. N. Landers (Eds.), Cambridge Handbook of Technology and Employee Behavior.
  • Howard, M. C. & Fox, F. (2020).  Does gender have a significant relationship with social courage? Test of dual sequentially mediated pathways.  Personality and Individual Differences. 
  •  Howard, M. C. & Marshall, C. J. (2019).  Virtual reality training programs.  In R. N. Landers (Eds.), Cambridge Handbook of Technology and Employee Behavior.
  • Howard, M. C. & Holmes, P. (2020).  Social courage fosters both voice and silence in the workplace: A study on multidimensional voice and silence with boundary conditions.  Journal of Organizational Effectiveness: People and Performance, 7(1), 53-73. 
  • Howard, M. C. & Murry, A. (2020).  Does the Courage Measure (CM) measure persistence despite fear?  Testing, Psychometrics, and Methodology in Applied Psychology. 
  • Howard, M. C., Travers, S., Marshall, C., & Cogswell, J. (2017).  I-O psychology and technology: Why reinvent the wheel?  Industrial/Organizational Psychology: Perspectives on Science and Practice, 10(4), 659-668.
  • Howard, M. C. & Van Zandt, E. (2020).  The discriminant validity of honesty-humility: A meta-analysis of the HEXACO, Big Five, and Dark Triad.  Journal of Research in Personality. 
  • Kemp, A., McDougal, E., & Syrdal, H. (2019). The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom. Journal of Marketing Education.
  • McDougal, E., Syrdal, H., Gravois, R., & Kemp, A. (2020). The Power of Story: Using Storytelling to Increase Students鈥� Confidence and Competence in Applying Marketing Concepts. Marketing Education Review.

  • Merkle, A. C., Hair Jr., J. F., Ferrell, O. C., Ferrell, L. K., & Wood, B. G., (2020). An Examination of Pro-Stakeholder Unethical Behavior in the Sales Ethics Subculture. Journal of Marketing Theory and Practice, 28(4), 418-435.

  • Merkle, A. C., Hessick, C., Leggett, B., Goehring, L., O鈥機onner, K., (2020). Exploring the Components of Brand Equity Amid Declining Ticket Sales in Major League Baseball. Journal of Marketing Analytics, 8, 149-164.
  • Turnipseed, David & Steve Cohen, 鈥淎cademic Entitlement and Socially Aversive Personalities:  Does the Dark Triad Predict Academic Entitlement?鈥�, Personality and Individual Differences, 88, 72 鈥� 75, 2015.
  • Whaley, Alan, Bill Gillis, and Ermanno Affuso, A Panel Data Analysis of Efficiency and Productivity of the U.S. Hospital Care System, Review of Applied Economics, 13 (1-2), 1-20, 2017.
  • Whaley, Alan and Bill Gillis, Leadership Development Programs for Health Care Middle Managers: An Exploration of the Top Management Team Member Perspective, Health Care Management Review, 43 (1), 79-89, 2018.

PhD in Business Administration Student Presentations

  • Beachum N., Loes M., Wellborn S., Hessick C. (2021) 鈥淏2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance.鈥� Paper Presentation at the Association of Marketing Theory and Practice Conference, virtual.
  • Brown, Charla, 鈥淭he Influence of Consumer Habits in the Customer Journey: How the Habit Loop Can Change the Game鈥�, Association of Marketing Theory and Practice, 2018.
  • Brown, C., Kemp, A, & Moore, Z. (2018). 鈥淒esigning Sales Force Compensation Systems to Compete in the Battle of Revenue vs. Profit.鈥� Society for Marketing Advances Conference.
  • Boudreaux, M. & Howard, M.C. (2020, May).  Using the HEXACO-100 to measure individual entrepreneurial orientation: Introducing the HEXACO-IEO.  Poster presented at the 32nd annual conference of the Association for Psychological Science, Chicago, IL.
    • Awarded the 2020 Psychological Science and Entrepreneurship Poster Award 鈥� Graduate Student
  • Cogswell, Joshua and Matt Howard, 鈥淭he 鈥淥ther鈥� Relationships of Self-Assessed Intelligence: A Meta-Analysis鈥�, Society for Industrial/Organizational Psychology, 2018. 
  • Cogswell, Joshua and Matt Howard, "Well-Being at Work: The Important Role of Social Courage, PSYCAP and Ethical Climate", 猫咪视频ern Management Association, 2017.
  • Cogswell, Joshua and Matt Howard, 鈥淢ediation of Psychological Capital between Social Courage and Work Outcomes鈥�, Society for Industrial/Organizational Psychology, 2016.
  • Cohen, Scott, Don Mosley and Bill Gillis, "Success from Humble Beginnings: How Emotional Intelligence and Trait Humility Influence NCBIs", 猫咪视频ern Management Association, 2016.  
  • Cohen, Scott, Don Mosley and Bill Gillis, 鈥淭ransforming social capital: How psychological capital and emotional intelligence influence NCBIs鈥� Academy of Management, 2016.
  • Cohen, Scott, Don Mosley, Charles Carson, Scott Boyar, and Bill Gillis, "Developing an Engaged, Satisfied Municipal Workforce: The Impact of Goal and Supervisor Orientations." 猫咪视频ern Management Association, 2015. 
  • Daniel, Alana, Don Mosley, and Marjorie Icenogle, "Finding Meaning through Volunteering: A Study of Volunteering at a Manufacturing Facility", 猫咪视频ern Management Association, 2016.
  • Farris, Jared and Matt Howard, 鈥淧sychological situational characteristics: Do they cause traits to activate?鈥�, Society for Industrial/Organizational Psychology, 2018. 
  • Gray, R., Loes, M., & Howard, M.C. (2019, April).  Measuring digital privacy concerns: An exploratory study.  Paper presented at the 21st annual conference of the Society of Business, Industry, and Economics, Destin, FL.
  • Hammon, Diane, and Marjorie Icenogle, "Examining Organizational Social Responsibility, Employee Identification and Engagement in a Municipal Context" 猫咪视频ern Management Association, 2017.
  • Hammon, Diane and Marjorie Icenogle, 鈥淎ssessing Municipal Employees' Participation in Volunteer Activities", 猫咪视频ern Management Association, 2016.

  • Henderson, Jennifer. 鈥淭he Future of Electronics Consumption and the Role of the Sustainable Consumer鈥� Association for Marketing Theory and Practice Conference, 2020.

    • Best Paper in Supply Chain + International + B2B Marketing Track

  • Hessick, C. (2020) 鈥淪haring a Laugh: The Moderating Role of Need for Humor in the Sharing of Online Advertisements.鈥� Paper Presentation at the Academy of Marketing Science Conference, virtual.

  • Hessick, C. (2016) 鈥淪haring a Laugh: The Moderating Role of Need for Humor in the Sharing of Online Advertisements.鈥� Poster session at the Summer American Marketing Association Educators鈥� Conference, Atlanta, GA.
  • Holmes, P., Van Zandt, E., & Howard, M.C. (2020, April).  Social courage fosters both voice and silence in the workplace [Poster session canceled].  Poster presented at the 35th annual conference of the Society for Industrial/Organizational Psychology, Austin, TX.  
  • Howard, M.C. & Boudreaux, M. (2020, May).  A systematic literature review and meta-analysis of entrepreneurial personality: Integrating psychology and entrepreneurship.  Poster presented at the 32nd annual conference of the Association for Psychological Science, Chicago, IL. 
    • Awarded the 2020 Psychological Science and Entrepreneurship Poster Award - Faculty
  • Howard, M.C., Cogswell, J., & Smith, M. (2019, April).  The antecedents and outcomes of ostracism: A meta-analysis.  Poster presented at the 34th annual conference of the Society for Industrial/Organizational Psychology, Washington DC.  
  •  Howard, M. C. & Van Zandt, E. (2020, April).  The virtual reality problem: Unequal effects of virtual reality sickness [Poster session canceled].  Poster presented at the 35th annual conference of the Society for Industrial/Organizational Psychology, Austin, TX.  
  • Howard, M.C. & Van Zandt, E. (2020, April).  Honesty-humility in the spotlight: A meta-analysis of the HEXACO model of personality [Poster session canceled].  Poster presented at the 35th annual conference of the Society for Industrial/Organizational Psychology, Austin, TX.  
  • Kemp, A., Brown, C., & Moore, Z. (2019). 鈥淪tarting Your Sales Program from the Ground Up: Bloom Instead of Getting Stuck in the Weeds.鈥� Society for Marketing Advances Conference.
  • Kemp, A. (2019). 鈥淓xperiential Learning Approach in the Marketing Classroom.鈥� Marketing Management Association Fall Educators' Conference.
  • Kemp, A., McDougal, E., & Syrdal, H. (2018). 鈥淚mproving Students鈥� Understanding of Core Marketing Concepts Through the Use of Buyer Persona Workshops.鈥� Marketing Management Association Fall Educators' Conference.
  • Kemp, A. (2018). 鈥淓xploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development.鈥� Association of Marketing Theory and Practice Conference.
  • Kemp, April, 鈥淓xploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development鈥�, Association of Marketing Theory and Practice, 2018.
  • Lopez, T., Kemp A., & McKenzie, R. (2017). 鈥淎n Authentic Cross-Cultural Experience in the Consumer Behavior Classroom.鈥� Society for Marketing Advances Conference.
  • Marshall, Chad, Matt Howard and Mickey Smith, 鈥淓mployee Regret and Disappointment: Application of the Approach/Avoidance Framework鈥�, Society for Industrial/Organizational Psychology, 2018.  
  • Marshall, Chad, Matt Howard and Mickey Smith, 鈥淓mployee Regret and Disappointment Scales: Development and Validation鈥�, Society for Industrial/Organizational Psychology, 2018.
  • Marshall, Chad, 鈥淭hriving at Work: The Effect of Feedback Environment and Social Exchange鈥�, Society for Industrial/Organizational Psychology, 2018.
  • Marshall, Chad and Matt Howard, 鈥淒evelopment and Analysis of a More Concise Feedback Environment Scale鈥�, Society for Industrial/Organizational Psychology, 2017.
  • Merkle A., Hessick C., Leggett B., Goehrig L., O鈥機onnor K. (2021) 鈥淯p Rooting: Sports Marketing Analytics and Attendance in Major League Baseball.鈥� Paper Presentation at the Association of Marketing Theory and Practice Conference, virtual.

  • Merkle, A. C., (2020). You Feed Me and I鈥檒l Feed You: Exploring the Relationship between Sales Activity and Organizational Social Media Marketing Culture. Unpublished paper presented at the Academy of Marketing Science, Virtual.

  • Merkle, A. C., (2020). Measuring the Impact of Engagement Initiatives: The Mediating Role of Engagement Factors. Unpublished paper presented at the American Marketing Association, San Diego, CA.

  • Merkle, A. C., Beachum, N. (2019). Exploring the Bundled Effects of Big Data, Supply Chain Orientation, and Agility on Strategic Advantage. Unpublished paper presented at the Society for Marketing Advances, New Orleans, LA. 

  • Merkle, A. C., Carbenia, M., Hackworth, S., & King, V., (2019). Augmented Reality Instruction: Reflections on Year 1 with zSpace. Case-study initiative presented at the Alabama Community College Association, Montgomery, AL.

  • Merkle, A. C., (2019). The Best of Both Worlds: Blending Logic to Expand the Customer Value Model. Unpublished paper presented at the Association of Marketing Theory and Practice, Charleston, SC. 

  • Merkle, A. C., (2018). OER: Objectives, Design, Early Data. Presented at the Alabama Community College Association, Mobile, AL.

  • Mitra, Raj and Bill Gillis, 鈥淎 Study of Strategic Dynamic Capabilities from a Supply Chain Perspective Leading to Organizational Path Dependence in an Integrated Healthcare System鈥�, Society for Marketing Advances, 2016.

  • Mitra, Raj, Bill Gillis and Matt Howard, 鈥淎 study of Strategic Dynamic Capabilities from a Supply Chain Perspective Leading to Organizational Path Dependence in an Integrated Healthcare System鈥�, Society for Marketing Advances, 2016.
  • Moore, Zachary, "The Consequences of Business Model Innovation on Market Orientation and Shareholder Orientation in Disruptive Firms", Association of Marketing Theory and Practice, 2018.
  • Moore, Zachary, "An Examination of Recency Bias Effects on Crop Insurance Purchases in the Mississippi Delta Region", 猫咪视频ern Agricultural Economics Association Conference, 2018.
  • Moore, Zachary, "The Impact of Commodity Checkoff Programs on Small Producers鈥�, Association for Small Business Entrepreneurship, 2018.
  • Mossaei N. (2021) 鈥淎re Virtual Assistants Effective in Generating Customer-Firm Engagement?   The Role of Social Media as a Component of Marketing Strategies.鈥� Paper Presentation at the Association of Marketing Theory and Practice Conference, virtual.
  • Roach, John, Bill Gillis and Treena Finney, "Comparing Thriving and Engagement among Attorneys: Two Sides of the Same Coin", 猫咪视频ern Management Association, 2017.
  • Roach, John, Marjorie Icenogle, and Bill Gillis, "Thriving in Demanding Environments: How Job Demands, Context, and Resources Enable Thriving", 猫咪视频ern Management Association, 2016.
  • Serviss, Emory, Amanda Ledet, and Jennifer Henderson. 鈥淐ommunication Alignment in Sales: The Role of Emotional Intelligence鈥�, Society for Marketing Advances Conference, 2021.
    • Best Paper in Business-to-Business Track
    • Steven J. Shaw and Joe Hair Best Paper Conference Winner
  • Syrdal, H., Kemp A., & McDougal, E. (2019). 鈥淭eaching Students to Use Twitter Activity Data for Engagement Analysis.鈥� Marketing Management Association Fall Educators' Conference.
  • Syrdal, H., Kemp, A., & McDougal, E. (2017). 鈥淓xperiential Learning in the Digital Classroom: Working with Clients to Gain Real World Experience.鈥� Society for Marketing Advances Conference.
  • Tsang, Ron, 鈥淒o Isolation and Perceived Respect Matter to Organizational Identification? -- A Perspective from Telehealth Workers鈥�, Association of Marketing and Healthcare Research, 2018.
  • Turnipseed, David and Scott Cohen, 鈥淢ore different than Alike: A Gender and Cultural Analysis of Academic Entitlement鈥�, Academy of Management, 2016.
  • Unger, Cai, Don Mosley, and Bill Gillis, "The Tree of Organizational Change", 猫咪视频ern Management Association, 2017.
  • Unger, Cai, Don Mosley, and Bill Gillis, 鈥淜ey Concepts of Organizational Change Today and Tomorrow鈥�, Academy of Management, 2017.
  • Unger, C., Mosley, D., Gillis, W., & Howard, M.C. (2018, November).  Development of a Sensemaking Scale.  Paper presented at the 猫咪视频ern Management Association Conference, Lexington, KY.
  • Whaley, Alan and Bill Gillis, "Development Programs for Hospital Middle Manager: Does Program Content Align with Desired Goals?", 猫咪视频ern Management Association, 2016.
  • Whaley, Alan and Bill Gillis, 鈥淟eadership Programs and the Hospital Middle Manager: Does Program Content Align with Desired Goals?鈥�, Academy of Management, 2015.
  • Goodnight, C. (2019). Organizational Fluxx: Adapting the card game Fluxx to teach Business Management. Paper presented at the 2019 猫咪视频ern Management Association Annual Meeting. Norfolk, VA. Awarded Best Doctoral Student Paper for Track 8: Innovative Teaching/Management Education.
  • Goodnight, C. (2018). Transforming organizations through the use of metadata. Poster presentation presented at the 2018 Institute for Operations Research and the Management Sciences (INFORMS) Annual Meeting. Phoenix, AZ.
  • Goodnight, C. (2018). Fighting to keep up with the speed at which technology is changing the way our students find and engage with quality information? Partner with your library to improve management education. Paper presented at the Research in Management Learning and Education unconference. St. Andrews, Scotland, UK.
  • Goodnight, C. (2018). Resilient teams share more: The link between shared leadership and resiliency. Paper presented at the Eastern Academy of Management. Providence, RI.